INFLUENCER 1.0
Ceez Noriega known by player name CDNthe3rd started as a Fortnite player and was focusing on Valorant when we worked with him. Ceez is known for positivity and authenticity and we worked to incorporate these elements into his capsule collections.
CDNTHE3RD
CONCEPT
The concept for this Ceez capsule was focused on Ceez' love for the tri-state area and a street art / graffiti theme. We utilized well-known Ceez Emotes and incorporated them into collage art and script. Because Ceez streams late at night, we used hints of neon and red as pop colors but white, black and grey as grounds.
COLOR
INFLUENCER 2.0
Jong-ryeol "Saebyeolbe” Park also known as SBB was a member of our Overwatch Team and one of the best Tracer players in the world.
CONCEPT
COLOR
Our concept was formed from SBB’s home country of Korea and the importance of cherry blossom flowers in May (our launch date). We created a custom fragrance and candle as well as various limited edition items for SBB’s Capsule collection. We chose capsule colors to match our Overwatch Team (NYXL) in Blues and added cherry blossom pinks to round out the palette.
AB001 and AB002 were our launch seasons at Andbox—we created a variety of product at various price points to appeal to the differing personalities of our consumer.
