Andbox
ROLE
Product Development, Concept & Graphic Direction
KEY ACHIEVEMENTS
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Created concepts and color for influencer capsules.
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Directed briefs for graphic designers to create artwork for influencer merch
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Worked closely with vendors on product development, artwork and packaging to increase speed to market by 50%
1
CDNTHE3rd
CDNthe3rd, professionally known as Ceez Noriega, initially gained prominence as a Fortnite player before transitioning his focus to Valorant during our collaboration.
Recognized for his positive attitude and authentic persona, we focused on incorporating these key attributes into his capsule collections. With a substantial following of 2 million on Twitch and over 1 million on YouTube, Ceez played a pivotal role in expanding Andbox's presence within the Tri-state area.
LOGO INTEGRATION
CONCEPT
Tri-State After Dark
This concept captured CDNTHE3rd's (Ceez) connection to his Tri-State audience and late-night gaming culture.
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Ceez Emotes: Ceez's specific avatars used when he is gaming.
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Graffiti / Street art: Exemplifying NYC and New Jersey street artists and their vibe.
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Cityscape at night: To allude to NYC's nighttime atmosphere.
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Acid Trip: A graphic design trend that ties in nicely with our concept.
PANTONE 19-0303 TCX
CYMK 0 0 0 0
RGB 255 255 255
HEX 321F20
PANTONE 18 -1655 TCX
CYMK 11 100 97 3
RGB 190 30 45
HEX BE1E2D
PANTONE 14-0852 TCX
CYMK 3 13 11 0
RGB 239 222 216
HEX EFDED8
2
SBB
Jong-ryeol "Saebyeolbe" Park, also known by his in-game alias "SBB," was a pivotal member of Andbox's Overwatch team and widely acclaimed as one of the world's premier Tracer players.
Park's signature collection played a crucial role in enhancing the fashion appeal and visual identity of Andbox's New York Excelsior (NYXL) team. The collection introduced new product categories and appealed to a more fashion-forward audience, effectively bridging the gap between esports and streetwear culture.
We chose to use Saebyeolbe's (SBB's) signature as his logo to give an organic, approachable look and feel to his personal brand.
logo stacked
logo linear
SBB
main label
SBB
hangtag
CONCEPT
SBB Cherry Blossoms
In Korean culture, cherry blossoms symbolize purity, beauty, and the fleeting nature of life. They also represent love, joy, and optimism, mirroring SBB's upbeat personality.
PANTONE 19-3932 TCX
HEX 2E344A
PANTONE 18-3949 TCX
HEX 2856E1
PANTONE 19-3911 TCX
27272A
PANTONE 15-2215 TCX
HEX DF6DA6
PANTONE 12-2102 TCX
HEX F5DADF
CHERRY BLOSSOM ART
SBB CANDLE
SBB FRAGRANCE
