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I am a Product Development & Design Consultant with 20+ years experience in the Fashion and Apparel industry.  More recently I have shifted my focus towards brand development. This page is devoted to projects related to Brand Research, Development and Design.


Market / Competitive Research

Brand Strategy / Development

Visual / Graphic Design

UX / UI Design


brand guide project

Capstone project for Coursera / CalArts "Brand new Brand".  This project focused on visual research and development, typography, image selection and creation of graphic marks, color and concept to develop a completed Brand Development Guide.

brand & seasonal development

Trend and color research for creation of a Streetwear line bringing Lotto Sport Italia (widely known in the ‘80s-’00s in Italy for Tennis, Soccer and Basketball) to the US Market. Our challenge was to create a compelling brand using Italian Sport Heritage, original logos and the history of Lotto as a foundation reinterpreted in a modern way.


Artworks created for Lotto NYC using Adobe Illustrator and Photoshop.