BRAND

PROJECTS

I am a Product Development & Design Consultant with 20+ years experience in the Fashion and Apparel industry. More recently I have shifted my focus towards brand development. This page is devoted to projects related to Brand Research, Development and Design.

SKILLS

Market / Competitive Research

Brand Strategy / Development

Visual / Graphic Design

UX / UI Design

LOOP8
brand guide project

Capstone project for Coursera / CalArts "Brand new Brand". This project focused on visual research and development, typography, image selection and creation of graphic marks, color and concept to develop a completed Brand Development Guide.

0.17coursera_LOOP8_10.5.22_Back Page copy.jpg

0.01coursera_LOOP8_10.5.22_Front Page.jpg

0.2coursera_LOOP8_10.5.22_Table of Contents.jpg

0.5coursera_LOOP8_10.5.22_Philosophy_Naming.jpg

0.6coursera_LOOP8_10.5.22_Contemporary Ref.jpg

0.7coursera_LOOP8_10.5.22_Historical Ref.jpg

0.8coursera_LOOP8_10.5.22_Type expoloration.jpg

0.9coursera_LOOP8_10.5.22_Logotype Dev.jpg

0.10coursera_LOOP8_10.5.22_Color Palette.jpg

0.12coursera_LOOP8_10.5.22_Modular System.jpg

0.13coursera_LOOP8_10.5.22_Secondary Typeface.jpg

0.14coursera_LOOP8_10.5.22_Branding_Store.jpg

0.15coursera_LOOP8_10.5.22_Branding Product.jpg

0.16coursera_LOOP8_10.5.22_Branding_Digital.jpg

LOTTO NYC
brand & seasonal development

Trend and color research for creation of a Streetwear line bringing Lotto Sport Italia (widely known in the ‘80s-’00s in Italy for Tennis, Soccer and Basketball) to the US Market. Our challenge was to create a compelling brand using Italian Sport Heritage, original logos and the history of Lotto as a foundation reinterpreted in a modern way.