All Our Kin is a non-profit in NYC dedicated to training and empowering child care educators, I partnered with the Head of Marketing on a pivotal benchmarking initiative. Our goal was to create a baseline for revitalizing All Our Kin's visual brand identity. I curated a comprehensive comparative analysis deck which provided insightful perspectives on partner brands by leveraging a spectrum of data points including brand descriptions, logos, brand colors, and UI elements.