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Inphorm
Trend, Design and Product Development for Tennis & Athleisure Brand
PROJECT
As a design consultant, I develop seasonal trend direction for senior leadership, encompassing color stories, silhouettes, and fabric selections while optimizing merchandising assortments. This involved creating sketch iterations and full tech packs, analyzing product mix for balanced collections, and collaborating on fit approvals from prototype to final production.
KEY ACHIEVEMENTS
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Conduct market research and trend analysis to develop seasonal direction
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Create color and concept stories, silhouette recommendations, and fabric selections
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Sketches, Tech Packs and Fit Approvals
1st Position












Metamorphisis









Organic Neutral

Heatmap


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