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PROJECT

More Lotto NYC — development of Spring 2023 Season concepts and designs. Below shows concepts and original graphic work done for this Collection.

ROLES

Creative Director

Product Development

Graphic Design

LOTTO NYC:SP23

THEME: 93RD EDITION

CONCEPT

The year is 1973—the year Lotto Sport Italia brand is created and the first athlete to wear the logo is John Newcombe who wins the US Open in Forest Hills Queens, New York City.  It is the 93rd Edition of the US Open tournament and the concept of this delivery focuses around tennis, NYC graffiti, distressed brick walls, subway cars and through the lens of retro pixelated printed graphics.

COLOR

Asset 4.png
0.SP23 LOTTO MOOD 8.9.22_michelangeloRGB.png
SP23 DELIVERIES 93rd edition2.png

COLLECTION

SP23 DELIVERIES 93rd edition1.png

GRAPHICS

THEME: innervisions

CONCEPT

The year is 1973—the year Lotto Sport Italia brand is created and the first athlete to wear the logo is John Newcombe who wins the US Open in Forest Hills Queens, New York City.  IN 1973 the album Innervisions by Stevie Wonder wins album of the year and Cisco Kid by the band War is song of the year.  Lotto NYC looks back at it’s history through music and an exploration of New York City.

COLOR

Asset 3.png
0.SP23 LOTTO MOOD 8.9.22_pillowsRGB.png
SP23 DELIVERIES innervisions1.png

COLLECTION

SP23 DELIVERIES innervisions2.png

GRAPHICS

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