All Our Kin is a non-profit in NYC dedicated to training and empowering child care educators, I partnered with the Head of Marketing on a pivotal benchmarking initiative. Our goal was to create a baseline for revitalizing All Our Kin's visual brand identity. I curated a comprehensive comparative analysis deck which provided insightful perspectives on partner brands by leveraging a spectrum of data points including brand descriptions, logos, brand colors, and UI elements.
PROJECT
ROLES
Competitive Research
Brand Development
ALL OUR KIN
COMPETITIVE RESEARCH DECK
I conducted in-depth analysis of partner brands, assessing self-perception and visual elements such as logos to discern underlying meanings in shapes and colors. I also evaluated the significance of brand colors in relation to color psychology and reviwed the various fonts used and how they might align with brand personality traits.
