CLIMATE 6

CLIMATE 6 is an early-stage startup idea designed to help organizations and individuals access and implement voluntary carbon market and green space projects. I collaborated with the team to research and create initial brand development including naming, logo, and visual personality.

PROJECT

ROLES

Brand Design and Development

BRAND BACKGROUND:

CLIMATE 6 is an early-stage startup concept focused on assisting organizations and individuals in accessing and implementing projects within the voluntary carbon market and green space. The platform aims to facilitate the involvement of developing nations in the climate crisis movement, driving toward exponential scalability. Serving as a centralized hub for carbon project management and implementation, CLIMATE 6 streamlines various processes including navigating methodology requirements, adhering to timelines and protocols, as well as data collection, tool utilization, and scientific modeling. By consolidating these critical components under one umbrella, CLIMATE 6 empowers stakeholders to effectively contribute to and capitalize on voluntary carbon initiatives

In the process of developing this word map, we explored various facets of the voluntary carbon market, encompassing concepts such as tools, environmental impact, and intergenerational responsibility. The goal was to craft a name that resonates with the voluntary carbon market's objectives while conveying a commitment to sustainable practices and a lasting positive impact for future generations.

The platform incorporates a suite of tools and templating components, conceived with a focus on societal contribution, climate imperatives, and the establishment of sustainable frameworks for forthcoming generations. I was drawn to the concept of refraining from the explicit use of the term "carbon," recognizing through market analysis that such nomenclature tends to blend together and is less memorable.

In the selection of color palettes, one of our initial inspirations stemmed from vibrant yellows, ice blues and subdued grays observed in scientific depictions related to carbon

For our next color palette exploration, we curated a range of green hues to evoke associations with agriculture, farming, and the natural world. The varying shades of green were selected to instill a sense of harmony with nature and organic sensibilities.

Our final color palette exploration centered around the themes of agriculture and sustainability, approached from the perspective of developing nations. This direction incorporated earthy brown tones to evoke a sense of growth, soil richness, and a grounded connection to the land. These warm, natural shades encapsulate economic development and ecological responsibility, aligning with the brand's commitment to promoting sustainable solutions on a global scale

In conceptualizing logo designs, I explored the structural composition of carbon molecules, seeking innovative approaches to include circular forms inherent in the letter “C” and number “6”.

After an exploratory process, we refined our concepts to a select few logo options that embodied simplicity and minimalism. These designs harmoniously integrated both the letterform 'C' and the numeral '6' through circular motifs, evoking notions of a circular economy and sustainable practices. Additionally, we revised the color palette, opting for a green-based scheme. This choice was driven by considerations of visibility and brand resonance

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PROJECT

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CLIMATE 6

social

companies and clients

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