During my tenure with Lotto NYC, a startup brand, I had the privilege of conceptualizing and executing original graphic artwork. Drawing inspiration from the iconic Lotto brand and its rich Italian heritage spanning the 1970s to the early 2000s, I delved into the cultural touchstones of that era. By seamlessly blending these influences with the vibrant essence of New York City, I crafted a distinctive visual identity for the brand. The creation process involved a meticulous blend of photography, layering, and selective application of filters in Adobe Photoshop and Illustrator to achieve the desired final artwork.