MCM is a production house located in New York City. They offer various pre-production, production and post services and wanted to revamp their website to showcase their one-stop-shop capabilities while improving their visual brand identity. I collaborated with the MCM Marketing team to research and develop a uniform brand appearance. Additionally, I conducted UX Research to determine how to position MCM's website to attract more traffic, while also providing strong brand visuals and a cohesive brand narrative.
PROJECT
ROLES
UX UI Research
Brand Design and Development Consultant
MCM PRODUCTIONS
BRAND LOOK AND FEEL DEVELOPMENT: COLOR, CONCEPT, UI ELEMENTS
I designed 4 distinct options for MCM to evaluate for appearance and ambiance of their website. Choices varied from modern and technology-oriented to more retro and warm. I conducted thorough research on visual trends for websites, typography, graphics, and color schemes that would be most pertinent to MCM's role in the film production industry.
STYLE GUIDE PROPOSAL
After MCM narrowed in on the look and feel they wanted to proceed with, I created options for a style guide and corresponding UI elements.
UI MOCKUPS
While keeping in mind navigation options and workflow, I used Figma to create mockups for MCM to consider for their landing and various website pages.
BRAND BOOK PROPOSAL
I compiled a Brand Book that outlines how MCM can communicate their brand to internal users and customers.
USER RESEARCH
I conducted user interviews and surveys over the course of a month to present the marketing team with recommendations for their website revamp and customer focus improvement.